With the Indian horizon set ablaze with start-ups, the opportunity of building a full-fledged business out of a mere idea is much closer to reality now than it was a couple of decades ago. The rule of thumb in the entrepreneur industry is that two things are precious – time and money.
- maintaining lower costs than their competition by generating original cutting edge technology;
achieve higher selling prices due to uniqueness of the technology;
in turn, augment their market share.